Articulate the
world around you

Envision is building innovative, award-winning assistive technologies and products that enable people who have low to no vision to navigate everyday visual information. Designing a brand for the visually impaired and for their assistants required care and attention to detail, with a sense of optimism and confidence infused within the identity. 

Inspired by dots within the braille system, the identity acts to represent Envision’s ability to provide greater focus to the senses of its users. 

Year              2022

Project          Brand Identity      

Role               Design Lead

Motion          Iana Kossova

Bringing Envision's
capabilities into focus

Derived from the brand icon, a grid based system expands to increase the density of dots in clustered areas. By building focus and weight in the patterns, the system reflects Envision's ability to enhance ones perception of the world. Abstract, functional and illustrative patterns allow for greater flexibility within the identity.