12 Dutch provinces,
12 legendary routes

To celebrate the 25th anniversary of the iconic Boxster model, Porsche drivers are invited to take part in the Tour of Legends. 12 unique poster designs capture the driving routes throughout the 12 Dutch provinces. Inspired by iconic poster artist Eric Strenger, each design incorporates elements that are native to the route, showcasing an attention to detail that Porsche drivers can admire.

Year              2021

Project         Campaign

Role              Art Direction, Design 

Design          Miles Sale - Posters 6-12

Inspired by the golden
age of racing

Colours and patterns within each province flag are integrated within designs to maintain a sense of ownability and character to each driving route. Added with bold typography taken from the golden age of European racing posters, these elements bring a sense of gritty nostalgia and authenticity within the campaign designs.