A tribute to the 
legend of Le Mans

The 24 Hours of Le Mans. The toughest race in the world. Reaching the finish line here is already a monumental achievement in endurance. This iconic race was the inspiration for Porsche 24hr. With six stages of four hour intervals, Porsche drivers can discover the Netherland's most beautiful driving routes over a 24 hour lap. From the bright beginnings of the afternoon to the nocturnal adrenaline of the night, these routes pay homage to the legacy of luxury driving and the adventure it brings.

Year              2022 

Project         Campaign

Role              Art Direction, Design

The 24 hour lap

Fluid gradients represent the time of day or night during each driving route. Vibrant and punchy, these gradients capture the times of the routes with bold colours and a sense of movement. Accompanied by racing-inspired typography and iconography, the world of Porsche 24hr is filled with energy.