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Articulate the world
Envision is building innovative, award-winning assistive technologies and products that enable people who have low to no vision to navigate everyday visual information, independently.
Project: Visual Identity
Role: Design Lead
Identity: Blake Cantrell,
Animation: Iana Kosova
Reflecting the sensory experience
Inspired by dots within the braille system, we crafted an identity that acts to represent Envision’s ability to provide greater clarity and focus to the senses of its users.
Bringing Envision's capabilities into focus
Derived from the brand icon, a grid based system expands to increase the density of dots in clustered areas. By building focus and weight in the patterns, the system reflects Envision's ability to enhance one's perception of the world.
Abstract, functional and illustrative patterns allow for greater flexibility within the identity.